The truth is that if one needs to pick a handful of brands that changed the cigar landscape in the last five years, Helix will be right there at the top. Everything about this cigar is groundbreaking, from its unusual name (a testimony to the spiraling swivel of its golden brown wrapper) to its Hi-Tech, contemporary, packaging design (which makes you think you are actually buying a new iPod instead of a box of Helix cigars). Definitely, we are dealing here with a fresh marketing approach, armed with a great cigar. Helix was launched in 2002 to a welcoming market audience. The cigar is relatively mild, with Brazilian-Dominican-Mexican blend, bound by Honduran binder and Connecticut shade Broadleaf wrapper, sweet and smooth to the palate with a hint of cinnamon and spicy herbs.