La Gloria Cubana Fan

15 Feb, 2009

  • Los Angeles – Larry Monte is a devoted La Gloria Cubana fan. He is also the owner of Monte’s Pueblo Pipe in Albuquerque, New Mexico and decided he wanted to do something special for La Gloria and for his store.
  • So the Club La Gloria Cubana was born, with the grand opening held on Friday (March 6) in Monte’s new facility in Albuquerque. It’s the first of its kind in New Mexico, with the lounge taking up 2,700 sq. ft. over two floors of a 65-year-old building. The interior was redone to create a Southwestern-styled club, but with accents from the Dominican Republic. There are 108 private cigar lockers as well as a full range of the La Gloria Cubana line.
  • Ernesto Perez-Carrillo, the man who made La Gloria Cubana famous in the U.S. will be on hand for the grand opening festivities, along with New Mexico Governor Bill Richardson (who enjoys cigars but nevertheless signed a statewide smoking ban!), Albuquerque Mayor Martin Chavez and other dignitaries.
  • "The lounge is part-and-parcel to our strategy pf developing branded cigar lounges at preferred tobacco retail shops in the U.S. and abroad," noted General Cigar Director of Public Relations Victoria McKee, indicating that this first Club La Gloria Cubana won’t be the last.
  • McKee added that as a result of Monte’s request for a La Gloria-branded space, "the General Cigar marketing team, led by [La Gloria Cubana marketing guru] Michael Giannini developed a concept for the branded lounge, created the logo and developed specific elements to brand the space."
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