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La Aurora Cigars at Mike's Cigars

La Aurora Cigars
  • Country: Dominican Republic
  • Wrapper: Cameroon
  • Binder: Dominican Republic
  • Filler: Dominican Republic, Nicaragua
  • Strength: Medium
  • Rating: 5.0/5based on 1 reviews


 

 

The history of La Aurora is the history of the Dominican Republic tobacco industry. La Aurora is the country’s oldest cigar manufacturer. When La Aurora succeeded the Dominican Republic economy did too. 
In 1903, 18-year-old Eduardo León Jimenes opened the La Aurora factory on some land he had inherited. Eduardo’s father was a tobacco farmer and passed the skills to him. Eduardo passed on the trade to his sons as well. Most notably, his son Francisco Fernando, who promoted the company’s prosperity.
As the brand developed the local tobacco farmers grew a lot of respect for La Aurora and the León family. In 1926, the majestic lion first appeared lounging across the band. The lion is a fitting symbol of the brand’s noble commitment to integrity, its passion for quality, and its status as a leader in the Dominican tobacco industry.
As business grew steadier, La Aurora became a solidified branch within the family’s larger company Empresa León Jimenes. Despite the best efforts of the Dominican dictator, Trujillo, La Aurora kept a solid stand in the industry and prevented Trujillo from completely controlling the country’s tobacco industry.
After Trujillo’s death in 1961, Empresa León Jimenes flourished. They entered the cigarette business and sparked a partnership with Philip Morris, in which they produced Marlboro for the Dominican Republic. International exports began once again.
The company’s growth made room for Fernando’s son, Guillermo, who joined the business in 1983. That same year they bought Bohemia Brewery and produced Heineken beer. In 1986, Cerveceria Nacional Dominicana, makers of Presidente beer, came into the company’s portfolio and solidified its presence as the leader of the Dominican beer market.  
In 1987, the founder was honored with a brand of cigars, known as León Jimenes. During the 1990’s cigar boom, Guillermo took a leadership position in the cigar operation, which at the time represented 1% of the company’s profile. During this time the need for skilled rollers skyrocketed so La Aurora opened a school to train new rollers.
Guillermo made La Aurora important again by giving it the tender loving care it deserved. In 1997, they relaunched a project to grow wrappers in the Dominican Republic, which was unheard of at the time. The project was a success and in 2003 La Aurora released a legendary Dominican puro cigar line, known as 100 años.
In 2010, connoisseurs reached out to Guillermo via the Twitter app asking for La Aurora 107 to be made as a Lancero. Eventually, they agreed but the catch was the cigar was only available via the Twitter app. In 2011, Guillermo bought La Aurora out of Empresa León Jimenes in order to preserve its integrity.  
In 2004, La Aurora 100 Años was named the best Dominican Cigar in the World. Cigar Aficionado has also given them several 90+ ratings.
Perhaps the key component behind La Aurora’s popularity is their decision to craft complex quality cigars versus focusing on mass productions of full-bodied ones. The complexity they achieve is possible because they source tobacco from other countries such as Brazil, Nicaragua, Ecuador, and Peru.
Aficionados across the world agree that La Aurora cigars are worthy of being enjoyed time and time again. Generations after generation preserved the beloved brand that started the family’s Dominican empire. La Aurora is fit for the noblest connoisseurs, those who understand the value of its motto “Chosen tobacco, skilled craftsmen”. 

The history of La Aurora is the history of the Dominican Republic tobacco industry. La Aurora is the country’s oldest cigar manufacturer. When La Aurora succeeded the Dominican Republic economy did too. 

In 1903, 18-year-old Eduardo León Jimenes opened the La Aurora factory on some land he had inherited. Eduardo’s father was a tobacco farmer and passed the skills to him. Eduardo passed on the trade to his sons as well. Most notably, his son Francisco Fernando, who promoted the company’s prosperity.

As the brand developed the local tobacco farmers grew a lot of respect for La Aurora and the León family. In 1926, the majestic lion first appeared lounging across the band. The lion is a fitting symbol of the brand’s noble commitment to integrity, its passion for quality, and its status as a leader in the Dominican tobacco industry.


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