With a little bit of luck and a lot of clever marketing Alec Bradley grew to become the versatile cigar brand it is today. Their motto is “Live True”, a testament to the lifestyle of the aficionados who enjoy their cigars. Alec Bradley is an honest brand with clear transparency and a knack for rolling out great cigars.
Alec Bradley Mundial has been in the works for five years before being released. They are crafted using satisfying tobaccos from Nicaragua and Honduras. These cigars are handrolled into their Punta Lanza shape, which resembles the "point of the lance" depicted on each box.
Alan Rubin’s first step towards starting Alec Bradley was selling his father’s cabinet supply company, All Points Crew. Rubin’s father advised that a company’s name should begin with the letter “A”. Inspired by his father’s advice, Rubin named the company after his children, thus Alec Bradley was born.
Alec Bradley began in the later part of the 90’s cigar boom. The brand struggled in its first venture, targeting golfers with its first line Bogey’s Stogies. Rubin found himself in debt and was looking for new undertaking to solve the company’s financial issues.
Then Alan met Ralph Montero, in what they describe as a “10-second encounter”. Ralph was well liked but struggling just as Alan to make profits after the boom. Alan asked Ralph for help and they reached out to Henke Kelner, who is known for the premium Davidoff and Avo brands. They asked for Kelner’s help to produce Occidental Reserve. Once the cigar were rolled, they were sent out to about to about 500 retailers and 300 agreed to sell them.
Alec Bradley came out of debt and had gained a good bit of attention by selling quick bundles. Alan designed a triangle press, which despite not being the most notable innovation, drew in more attention to the young brand. In addition, Rubin introduced a new line, Maxx, featuring stout 50 gauge cigars, which helped the brand survive.
The cigar line, Tempus, put Alec Bradley on the map. Tempus is Spanish for “time”, which speaks to the fact the brand has grown and developed over time. Tempus is a strong blend which veered from the previous mild to medium strength range they normally produced.
Large cigar publications, such as Cigar Aficionado, have taken notice of the brand. Now Alec Bradley has cigars ranked in the Top 25, including its Fine & Rare which won a spot on the list in 2012.
Their home base is in Dania Beach, FL and they allocate production all across South America. Alex Bradley cigars are crafted following traditional Cuban style rolling, including triple capping. The Alec Bradley cigars are hecho a mano using carefully selected tobacco.
Alec Bradley’s varieties of cigars are sourced from a range of locations. Notability, they work with Raices Cubanas in Honduras, Henke in the Dominican Republic, and Nestor in both Honduras and Nicaragua. Contracting production gives Alec Bradley the flexibility it needs to be able to cater to a diversified fan base.
Alan’s vision for the future of Alec Bradley is “When you have an hour to smoke a cigar, that should be the best hour of your day. We want to be part of your best hour of the day.” Aiming to please all tastes Alec Bradley makes their intentions clear.